1. What is the narrative of the feature film being advertised? what is the genre?
2. How much of the narrative is revealed? how is this achieved?
3. What is the narrative order of the shots? How does it differ from the order in the movie?
4. How many shots are used?
5. what pace of editing is used? Does the pace increase/decrease at any time? when? where?
6. Are any transitions used that you wouldn't expect in the movie itself - wipes/fade to white/black etc. What effect do they have? Why do you think they have been used?
7. What does the voice over/text say? How does this link with the visuals? How does this set up the narrative of the film?
8. How does the soundtrack help create the genre/narrative?
9. What specific camera shots are used - when/where/why?
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